In the last blog entry I wrote for TMA+Peritus, I discussed the Importance of Analytic Data. In my follow up article, I use analytics to measure the article’s performance.
One of the most overlooked aspects of Internet marketing is reviewing the analytical data on how customers interact with a site. Before undertaking any Internet marketing strategy, it is essential to look at the data to determine what is, and what isn’t working on the site.
I’m guilty. Ive broken the golden rule of blogging: Write frequently.
It is funny, I preach this simple commandment to my clients. I tell them how important it is to keep providing their readers information, or you will lose them. Have I lost you?
Quite frankly, it is easy to get caught up other business activities and personal issues. So what’s a blogger to do? Here are some ideas that I’m hoping to use to keep this blog current:
Set aside time on your schedule to write. Keep your appointment with yourself.
Write a series of articles and ‘post to the future’. Have them in reserve, mix it up.
Invite guest bloggers. No one knows everything, bring a new voice to the table.
So what have I missed? What do you do to ensure you post regularly?
I’ve read many studies that it takes the average website visitor 3-5 seconds to decide if they are going to stay on your site. With that in mind, I have worked with many clients who pay great attention to their home page to ensure their message gets across quickly and efficiently.
After conducting some SEO research for a client this week, I was reminded of something incredibly obvious and commonly overlooked: Search engines direct traffic to all pages of your site.
Although it is important to optimize your home page, it is equally critical to ensure all of your pages have a clear vision, are optimized for search engines and that the navigation of the site effectively allows users to find what they need quickly.
Never assume your visitors will land on your home page, make each page count. You have five seconds, make the most of them.
This discussion reminded me of the YouTube video “Information R/evolution“, which demonstrates how technology has changed the way we create, store and locate information:
In my last post on Musicians and Social Media Networks, I discussed the basics of social media networks that help musicians communicate and promote their music. I have a MySpace band page, and as I discussed in the post mentioned above, managing social media networks can be a challenge, but may be worth the effort.
To set up a Facebook Band Page, you must already have (or create) a Facebook account. Once you are in your account, you can create ‘pages’ using the Page Manager application link in the left hand navigation. Read the rest of this entry »