Jim Carlson dot Net

Editors note: Other articles in this series:Facebook Band Pages, Musicians and Social Media Networks and Surviving a Recession as a Musician.

The original Facebook Pages (for bands, businesses and non-profits) had completely different functionality and visual layout from the personal profile pages.

The layout differences were startling. While personal profiles were dynamic (with status updates, friend feeds, applications), the Pages had a boxy, almost web 1.0 layout. There was no interaction on the pages, they served as a glorified Facebook ‘business card’.

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An innovative twist to music marketing as covered in wired.com.

Freese, who’s recorded on hundreds of albums and played with top acts like Nine Inch Nails, Devo and A Perfect Circle, roped in famous friends to offer extravagant, limited-edition packages to hawk alongside his new record, Since 1972, which will be released Tuesday.

Drummer’s Crazy Album Extras Take ‘Freemium’ to Weirdville | The Underwire from Wired.com.

Editors note: Other articles in this series:Updated Facebook Band and Business Pages, Musicians and Social Media Networks and Surviving a Recession as a Musician.

In my last post on Musicians and Social Media Networks, I discussed the basics of social media networks that help musicians communicate and promote their music. I have a MySpace band page, and as I discussed in the post mentioned above, managing social media networks can be a challenge, but may be worth the effort.

Needless to say, when Facebook announced Band Pages, I wasn’t the first to jump on bandwagon. However, after reading an article on New Muisc Strategies: What websites should I be on? (part 3), I took another look.

To set up a Facebook Band Page, you must already have (or create) a Facebook account. Once you are in your account, you can create ‘pages’ using the Page Manager application link in the left hand navigation. Read the rest of this entry »

Editors note: Other articles in this series:Facebook Band Pages, Updated Facebook Band and Business Pages, and Surviving a Recession as a Musician.

As a musician who has leveraged social media for several years, I use social media networks and tools every day to communicate with others and promote my music. The majority of these services are free, the only expense is your time.

Social media sites allow you to promote your music, videos, photos and gig schedules with your fans in an environment where they can interact with your music and share it with others in their network.

This article will look at two categories of social media:1) all-in-one social media networks and 2) stand alone networks which include specialty media and communication services.

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Editors note: Other articles in this series:Facebook Band Pages, Updated Facebook Band and Business Pages and Musicians and Social Media Networks

Kanon Kulpa recently published a post on Branding During a Recession. After discussions with fellow musicians, I’ve been thinking about how musicians are impacted by an economic slowdown.

As prices rise and incomes are stretched, entertainment is one of the early casualties of cutbacks. As Kanon mentioned in his article, people do not necessarily eliminate entertainment, they tend to look for lower cost alternatives. For example, it is a lot less expensive to grab a 12-pack and have a house party than hit the clubs.

For entertainers and venue owners, this can be a problem. As bar revenue decreases, owners and managers are forced to look at their expenditures and ask the question: Does providing music continue to generate revenue, or is it an expense that can be cut?
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