Jim Carlson dot Net

Editors Note: You can view the complete series of Facebook articles on this site by viewing the Facebook Category.

As many of you are aware, Facebook recently allowed profile users to create custom URL’s. Instead of a series of numbers, a profile URL is as simple as www.facebook.com/jimcarlson.

Unfortunately, Facebook Pages needed 1,000 fans to qualify for a custom URL, which left a lot of smaller businesses, bands and organizations in the dark.

But there is good news, according to information posted on the Facebook Help Pages, all Pages with at least 100 fans will be eligible for custom URL’s on Sunday, June 28, 2009.

Editors note: Other articles in this series:Facebook Band Pages, Musicians and Social Media Networks and Surviving a Recession as a Musician.

The original Facebook Pages (for bands, businesses and non-profits) had completely different functionality and visual layout from the personal profile pages.

The layout differences were startling. While personal profiles were dynamic (with status updates, friend feeds, applications), the Pages had a boxy, almost web 1.0 layout. There was no interaction on the pages, they served as a glorified Facebook ‘business card’.

Read the rest of this entry »

In the last blog entry I wrote for TMA+Peritus, I discussed the Importance of Analytic Data. In my follow up article, I use analytics to measure the article’s performance.

Read the entire entry: “Analyzing Ourselves: Measuring our Blogs Strength & Weaknesses” at TMA+Peritus dot com!

Here is an excerpt from a blog I wrote for TMA+Peritus.com:

One of the most overlooked aspects of Internet marketing is reviewing the analytical data on how customers interact with a site. Before undertaking any Internet marketing strategy, it is essential to look at the data to determine what is, and what isn’t working on the site.

Read the entire article at Speak Out on TMA+Peritus.com

Editors note: Other articles in this series:Updated Facebook Band and Business Pages, Musicians and Social Media Networks and Surviving a Recession as a Musician.

In my last post on Musicians and Social Media Networks, I discussed the basics of social media networks that help musicians communicate and promote their music. I have a MySpace band page, and as I discussed in the post mentioned above, managing social media networks can be a challenge, but may be worth the effort.

Needless to say, when Facebook announced Band Pages, I wasn’t the first to jump on bandwagon. However, after reading an article on New Muisc Strategies: What websites should I be on? (part 3), I took another look.

To set up a Facebook Band Page, you must already have (or create) a Facebook account. Once you are in your account, you can create ‘pages’ using the Page Manager application link in the left hand navigation. Read the rest of this entry »