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Stop, Calibrate and Listen

By Jim Carlson Posted on June 11, 2024 Posted in Uncategorized

We toss around the phrase, “random acts of marketing” a lot here in the agency and creative world. Five years ago I posted the following: Actual marketing advice I gave a client this morning who had their modest budget greatly …

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Required WordPress Maintenance

By Jim Carlson Posted on January 6, 2015 Posted in Internet Marketing

Over the last three months, I’ve encountered four WordPress sites that were hacked or completely unresponsive that required immediate attention. In each of the four instances, the reason was the same: Failure to update WordPress, Themes and Plugins. That is right — in each …

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The Blame Game

By Jim Carlson Posted on November 14, 2010 Posted in Music Marketing

I recently attended Martin Atkin’s : Band Tune Up at the Madison Media Institute in Madison, WI. As I mentioned in my previous article, Sharpening Your Music Skills, I’m a firm believer that musicians must educate themselves and take control of their …

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Sharpening Your Music Marketing Skills

By Jim Carlson Posted on November 8, 2010 Posted in Music Marketing Tagged with Music Marketing

Years ago when I was dreaming of a career as a successful musician, I attended a music seminar by the (now) late Shad O’Shea and purchased his book, “Just For the Record“. [I loaned the book to ‘someone’ and really …

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The Death of a Blog

By Jim Carlson Posted on August 24, 2008 Posted in Internet Marketing Tagged with Blogging

I’m guilty. Ive broken the golden rule of blogging: Write frequently. It is funny, I preach this simple commandment to my clients. I tell them how important it is to keep providing their readers information, or you will lose them. …

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