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Five Seconds

By Jim Carlson Posted on July 19, 2008 Posted in Internet Marketing Tagged with five seconds, Information R/evolution, Search Engines, web optimization

I’ve read many studies that it takes the average website visitor 3-5 seconds to decide if they are going to stay on your site. With that in mind, I have worked with many clients who pay great attention to their …

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Surviving a Recession as a Musician

By Jim Carlson Posted on June 14, 2008 Posted in Music Marketing Tagged with Music Marketing, Music Promotion, Recession

Kanon Kulpa recently published a post on Branding During a Recession. After discussions with fellow musicians, I’ve been thinking about how musicians are impacted by an economic slowdown. As prices rise and incomes are stretched, entertainment is one of the …

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Brand Building During A Recession

By Jim Carlson Posted on June 6, 2008 Posted in Marketing Tagged with Advertising, Marketing, Recession

[Editors Note: Kanon Kulpa and I have been ‘marketing geeks’ and friends for years. We chat often about the ever changing world of marketing and the impact economics and technology have on the marketing landscape. – Jim] Times are tough …

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