Five Seconds
I’ve read many studies that it takes the average website visitor 3-5 seconds to decide if they are going to stay on your site. With that in mind, I have worked with many clients who pay great attention to their …
Surviving a Recession as a Musician
Kanon Kulpa recently published a post on Branding During a Recession. After discussions with fellow musicians, I’ve been thinking about how musicians are impacted by an economic slowdown. As prices rise and incomes are stretched, entertainment is one of the …
Brand Building During A Recession
[Editors Note: Kanon Kulpa and I have been ‘marketing geeks’ and friends for years. We chat often about the ever changing world of marketing and the impact economics and technology have on the marketing landscape. – Jim] Times are tough …