Blog Archives

Required WordPress Maintenance

Over the last three months, I’ve encountered four WordPress sites that were hacked or completely unresponsive that required immediate attention. In each of the four instances, the reason was the same: Failure to update WordPress, Themes and Plugins.

That is right — in each of the four instances, simply updating the code-base, plugins and themes would have prevented the sites from being compromised.

Additionally, each of the four websites that were impacted failed to have a regular backup procedure. Luckily, the sites ere reparable. If these sites had not been repairable, years of blogging and content development would have instantly vanished.

Development vs Maintenance

Website development is costly, both in terms of time and money. Most web development contracts are considered complete at launch; so once the site is live, ongoing updates are generally not included. In this case, if your site is hijacked several months after launch, you will likely be billed to resolve the issue.

Obviously, this is a source of frustration for the client and the development house. Clients think the developers created a faulty product, while the developers feel they delivered a product that wasn’t properly maintained.

An Ounce of Prevention

Not all security breaches are preventable, nor will all servers function properly 100% of the time. That said, hackers are known to exploit known vulnerabilities, thus routine maintenance is often all that is necessary to protect yourself.

Create a schedule to update your WordPress core files, plugins, themes and databases.  In the event of catastrophic meltdown, you will have all the ingredients to recover your site.

Jim Carlson dot Net offers WordPress maintenance and backup services for those who prefer to manage their business, not their website. Call (715) 301-0098 for a consultation. 

The Death of a Blog

I’m guilty. Ive broken the golden rule of blogging: Write frequently.

It is funny, I preach this simple commandment to my clients. I tell them how important it is to keep providing their readers information, or you will lose them. Have I lost you?

Quite frankly, it is easy to get caught up other business activities and personal issues. So what’s a blogger to do? Here are some ideas that I’m hoping to use to keep this blog current:

  • Set aside time on your schedule to write. Keep your appointment with yourself.
  • Write a series of articles and ‘post to the future’. Have them in reserve, mix it up.
  • Invite guest bloggers. No one knows everything, bring a new voice to the table.

So what have I missed? What do you do to ensure you post regularly?

Five Seconds

I’ve read many studies that it takes the average website visitor 3-5 seconds to decide if they are going to stay on your site. With that in mind, I have worked with many clients who pay great attention to their home page to ensure their message gets across quickly and efficiently.

After conducting some SEO research for a client this week, I was reminded of something incredibly obvious and commonly overlooked: Search engines direct traffic to all pages of your site.

Although it is important to optimize your home page, it is equally critical to ensure all of your pages have a clear vision, are optimized for search engines and that the navigation of the site effectively allows users to find what they need quickly.

Never assume your visitors will land on your home page, make each page count. You have five seconds, make the most of them.

This discussion reminded me of the YouTube video “Information R/evolution“, which demonstrates how technology has changed the way we create, store and locate information:

Additional Reference:
5-Second Tests: Measuring Your Site’s Content Pages